Launch Your Digital Marketing Career with Google AdWords and Analytics!

Steer your career upwards with the needed training to get internationally-acclaimed certifications! Become Google AdWords and Analytics certified with full hands-on training and theoretical lectures through MAdWords!

What is MADwords?

An intensive 2-week review program with leading digital marketing experts that aims to fully prepare its participants to take the Google Adwords and Google Analytics certification exams


Know about Google Ad- words and discover how to use it effectively for business

Level Up

Get ahead of competition in the job market by earn- ing your certification for Google Adwords.


Improve your business potential by mastering the adwords


What is Google Adwords?

Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network.

The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.

What is Google Analytics?

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google Analytics is now the most widely used web analytics service on the Internet.

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Why learn Google Adwords and Google Analytics?

Knowledge in Google Adwords and Google Analytics is a competitive skill desired by recruiters, so learning how to use it and eventually getting certification from Google is key to a successful career in digital marketing.

Program Coverage & Specifics

The two-week program will cover Google AdWords in the first week and Google Analytics in the second week. Each day, a three hour session will be held covering certain topics in the course of the program.

The program is imbued with theoretical discussions and hands-on exercises that applies practical use of Google AdWords and Google Analytics. All workbooks, digital and physical, will be provided.

On Google AdWords, basic and intermediate concepts.

  • Including the benefits of online advertising and AdWords, and best practices for managing and optimizing AdWords campaigns.
  • Will include basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the Search Network.

On Google Analytics, basic and advanced analytics will be discussed.

  • Basic analytics will include introduction, including digital analysis and navigating through the interface, will be discussed. It also covers basic reporting and basic campaign and conversion tracking.
  • Advanced analytics will include data collections and processing, along with setting up data collection and configuration. The use of advanced analysis tools and techniques, alongside advanced marketing tools, are all covered.

The MADwords Advantage


  • Better chance of getting a job immediately after graduation.
  • Has a competitive advantage against other fresh graduates in the applying in the same industry.
  • Can get a head start on a successful digital marketing career because of newfound ability to use Google AdWords and Analytics.


  • Higher chance of getting better pay.
  • Better opportunities to get promoted to top digital marketing roles.
  • Play a key role in the company’s decision-making for digital marketing .
  • Become more credible in the field of digital marketing.
  • Take a lead role in achieving the goals of online marketing campaigns.

Regular Price: Php 15,000  before Php 30,000
Payment Options: Credit Card, Bank Deposit, Paypal, Partial Payment.

Inclusions in the two-week program:

  • Full in-house wifi coverage
  • Digital and physical workbooks and study guides
  • Hands-on Google AdWords and Analytics exercises
  • Train under top digital marketing professionals
  • Certificate of Completion – MadWords Program
  • Access to the exclusive Cavalry Digital Community Group – get connected with recruiters, prominent business figures, and keep up to date with the latest news in technology and digital marketing trends.


Mechanics for installment:
1.) Installment options are only available for credit card and post-dated check payments.
*Note that individuals who want to avail this option would have to email us at first before any payment is made.
2.) 50% of the price would have to be paid before the beginning of the program.
3.) The remaining price would have to be paid in two installments (25% of the original price) by the end of each class week.

Valerie contacts Cavalry Digital to avail an installment option for the MADwords program. She then pays P15,000 before MADwords starts on February 5 (Monday). On February 9 (Friday), she would pay P7,500. By the end of the program on February 16 (Friday), she would pay another P7,500 via credit card or post-dated check.


Why Cavalry Digital?

Cavalry is a team of entrepreneurs, innovators, operators, and technologists committed to the mission of accelerating the digital transformation of the Philippines’ largest organizations.

Cavalry is a fully-owned business unit of Ava Online Group, an e-commerce and technology company backed by Kickstart Ventures, Hatchd Digital, and the Segovia Group. The company runs and manages the leading online fashion brand, AVA.PH


Kick off your digital marketing career with MADwords

M Suites at 015 Metropolitan Ave, Santa Cruz, Makati, 1205 Metro Manila

6:00PM to 9:00PM

Next Date: 
April 16-27, 2018