A marketer’s goal in creating a campaign is to make it go viral. But you can’t even predict if a campaign will go viral unless you’ll follow the proper steps to make it more visual online. Everybody’s on social media, and you should know how to track and engage with your audience through promotions and campaigns. If you’re an entrepreneur, you’ll always look at what your market needs. Yes, providing them your products/service is one step ahead to make sales, but it is always a dire need to give them promos/discounts as a reward.
Discover what you can do with market research!
Every business needs market research. Market research allows you to know who your customers are, what they want, where to find them, and when to sell. Market research is basically learning about your customers, but the benefits of having that kind of information may surprise you. Here’s a quick list of what market research can do for your business:
Here’s why you need to focus on your product’s design.
Many times, businesses take product design for granted. They think that once you have a product, it’s enough to start a business and keep going. While it’s true that you can start a business with just a product, that doesn’t mean you should deprioritize that product’s appearance and feel.
Are you an entrepreneur looking for the next big thing? Sink your teeth into online selling!
E-commerce is making waves in today’s business climate. But what’s the big deal with online stores? It’s easy to understand why they’re so popular with customers—the ease of buying from the comfort of your home, the affordability of most deals online, and the pull of a good buy are all things that are familiar to business owners. But why should business owners patronize online selling? What’s in it for them?
So you just set up an online business. Congratulations! You’re now one step ahead of the brick-and-mortar stores selling similar products offline. But there’s more to online selling than just posting a product and waiting for sales. Here’s a quick top ten things you can do to improve your online business experience: Read More
Content Marketing is creating and publishing effective content for your audience. In fact, content drives the engagement for your product. Videos, blogs, infographics are considered as content tools for promotion, and brand awareness. Content in Content Marketing is a strategy where there should be consistency and relevance. If you don’t know how to create your content, then you’re missing an opportunity in the digital ecosystem. Content Marketing is not just building a story through words, but it is a storytelling through colors, visuals and motions. Read More
Technology is a life-saver. Today, it is mostly used by entrepreneurs who embark opportunity through online business. This kind of business doesn’t need an office, but you would rather make your home your office. A work-from-home instead. This doesn’t need too much effort, unless your business needs more manpower and strategies.
Known as the King of Engagement, Instagram has been widely used today, just like the other social media channels. Instagram is preferred to impress on how you execute your art but also it is also a medium to promote and sell your products. This is one effective way for entrepreneurs, retailers, and artists to earn a profit. Without any website, they can still name their own online store, design their Instagram profile, and attract loyal buyers. Read More
Starting a business is hard, but marketing it is even harder.
In the past, a lot of start-ups rely on word-of-mouth in trying to spread the news about their business. This is because years ago, marketing to a wider audience is expensive since the only available channels before were limited to traditional media — television, radio, and print.
People who work in arts and design, be it graphics, video or writing, have always been in the forefront of a lot of industries. The reason a lot of companies look good, from their offices to the way they are projected online, is because writers, artists, and designers worked themselves off for it to happen.
If you have any interest in marketing, working on a digital platform, or being part of the rising tide of Filipinos making bank through technology, you might want to consider starting a digital marketing career.
If you look at the pool of digital marketing professionals today, you can tell that some of them weren’t exactly people whose backgrounds directly relate to the field.
When you’re a young professional, many things will come at you in unexpected ways. There will be moments when you think you already know certain things, only to learn from reality that you actually don’t. That was especially true to me when I decided to shift careers from being a journalist to a digital marketer.