Starting a business is hard, but marketing it is even harder.
In the past, a lot of start-ups rely on word-of-mouth in trying to spread the news about their business. This is because years ago, marketing to a wider audience is expensive since the only available channels before were limited to traditional media — television, radio, and print.
If you have any interest in marketing, working on a digital platform, or being part of the rising tide of Filipinos making bank through technology, you might want to consider starting a digital marketing career.
If you look at the pool of digital marketing professionals today, you can tell that some of them weren’t exactly people whose backgrounds directly relate to the field.
Christmas is not only the time of giving, but it’s also the time for receiving. This month is the time most employees receive their 13th month pay and bonuses from companies, allowing them to enjoy the holidays and cushion the expenses that come with it.