Starting a business is hard, but marketing it is even harder.
In the past, a lot of start-ups rely on word-of-mouth in trying to spread the news about their business. This is because years ago, marketing to a wider audience is expensive since the only available channels before were limited to traditional media — television, radio, and print.
Digital marketing is a field of its own and it takes a lot of specialization to practice it in a way that benefits business in both its market reach and bottom line. Every business today needs a digital marketer to seamlessly navigate through the drastic attention shift of markets from traditional media to online content.