Here’s why you need to focus on your product’s design.
Many times, businesses take product design for granted. They think that once you have a product, it’s enough to start a business and keep going. While it’s true that you can start a business with just a product, that doesn’t mean you should deprioritize that product’s appearance and feel.
Here are a few reasons why product design matters:
Product design is about more than just creating a product and leaving it out to sell on its own. There’s a reason why companies have entire teams dedicated to product design. First impressions matter, and there’s no doubt about it—before customers even notice your product, your design will catch their eye. Following up with the product’s quality is, of course, the next step, but you won’t even get that far without a good design to set the stage.
So take a good look at your brand’s products. What can be improved about them? Are they appealing enough? Is there a way to make them even more eye-catching and attention-grabbing? Creativity goes a long way when it comes to running a business, and product design is at the top of that list. Next time you overlook product design, remember: it’s all about getting your customers to notice you, first.