A marketer’s goal in creating a campaign is to make it go viral. But you can’t even predict if a campaign will go viral unless you’ll follow the proper steps to make it more visual online. Everybody’s on social media, and you should know how to track and engage with your audience through promotions and campaigns. If you’re an entrepreneur, you’ll always look at what your market needs. Yes, providing them your products/service is one step ahead to make sales, but it is always a dire need to give them promos/discounts as a reward.
ALWAYS PLAN THE CAMPAIGN’S MESSAGE
Planning is always the first step on how to come up with a campaign. Infographic, video, and still assets, it’s up to you on how to come up with your campaign’s message for your audience. Make it more alive, interacting, and entertaining depending on the tone of the message. The story must be aligned with the goals of your campaign. It shouldn’t be confusing and avoid creating a complicated message. A viral campaign has a strong story-telling. You should know how to drag your audience’s attention.
KEEP IT SIMPLE
The message is simple and fresh. People share/pass on the campaign’s message, and it needs to be plain, precise and straightforward.
WHICH SOCIAL MEDIA PLATFORM TO USE
Your audience is everywhere. Your content always depends on what platform to use. If you use Instagram, then you can create a series of videos – sequence videos. Facebook is good for videos and photos. Twitter is best on story-telling through tweets.
HIGH ENGAGEMENT IS A MUST
Campaigns are at least a priority. They don’t just give you numbers of engagement, but also it will drive your audience to like and follow your page. Once your audience likes your content, then it’s worthy to share.
CONSIDER A SOCIAL MEDIA INFLUENCER
An influencer is one way to make your campaign viral. It is not necessary, but it can be your option. These influencers have the ability to promote your brand/campaign better, and improved your market reach.
Once you know what excites your audience, you can make more campaigns that you know will go viral.
Campaign marketing for your brand is challenging but interesting to work on. Social media is the best way to promote a brand, and your content will drive your audience to your goals.