The Google Edge: Digital Marketing with AdWords and Analytics

The Google Edge: Digital Marketing with AdWords and Analytics

Digital Marketing Philippines reports that there’s more than a billion online users accessing the Internet across the Asia-Pacific. This number makes up 46% of the total online users in the world, predicting an enormous marketing potential for businesses that want to expand to this region.

Sample Ad from Using Google AdWords

Mastering Google AdWords and gaining the ability to effectively improve your marketing strategy is a game-changing skill that job recruiters are looking for. Over 661 jobs related to digital marketing open every month via LinkedIn and Jobstreet, which proves that learning how to better utilize online platforms for business can help job hunters get ahead of their competition.

Now, what exactly is Google AdWords and how does it work? Google AdWords is a pay-per-click service which allows you to create and run ads for your business. These clickable ads are then displayed in Google’s search results. By using the right keywords for a target audience, businesses can reach people that may take interest in a certain line of products and/or services.

Google AdWords is a cost-effective advertising platform that can help extend a business’ reach towards a target audience, generating more desirable results in less time and effort compared to traditional marketing practices.

It’s never too late to learn how to level-up in the digital landscape. Big businesses and senior executives recognize the importance of honing skills in digital marketing by shifting advertising efforts from using traditional means to using Google AdWords.

Learning Google AdWords is only the first step! It should be followed by ample training to professionally interpret and analyze real-time results using Google Analytics. Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Today, Google Analytics is the most widely used web analytics service on the Internet.

Sample Google Analytics Interface

Google Analytics gives its users an enormous amount of information, most notably about who is viewing a particular site, what they are looking for, and how did they get there. All these are crucial in knowing how a business is performing and how it is moving towards achieving positive marketing results.

Having the ability to utilize both Google AdWords and Google Analytics will help launch any business to a profitable path and steer any individual’s career towards success. With these two prime skills, adapting to the changing trends in the market is made possible, paving way to getting ahead of competition and leading the industry race with digital knowledge.

One way of gaining these top notch skills is by enrolling in the MAdWords Review Program created by Cavalry Digital, which is composed of a premier team of innovators, entrepreneurs, and technologists that works to accelerate the digital transformation of Filipino businesses.

The MAdWords review program is an intensive 2-week review program with leading digital marketing experts that aims to fully prepare its participants to take the Google Adwords and Google Analytics certification exams.

Train with the experts to get the internationally-acclaimed and sought-after certifications for Google AdWords and Analytics. Be exposed to the full hands-on training with theoretical lectures and situational case studies that will develop your knowledge and elevate your skill!

To learn more visit us at Cavalry Digital or click here.

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